Voice Talent Broadcasting

Hiring professional voice talent for broadcast media advertisements and promotions is a cost effective way for businesses to display their high standards. Working from polished scripts, voice talent can create convincing, attention grabbing ads for radio, TV or online broadcast using a range of styles. To expedite the casting and production processes, clients should have a fully completed script before auditioning performers, as well as a clear idea of the tone and direction of the piece.

Delivery Styles Used by Voice Talent in Broadcast Media

In general, ads for broadcast take one of three approaches. The hard sell is aggressive, in the viewer's or listener's face from the first second of the commercial right through to the very end, heaping praise upon the company's products or services and urging consumers to take action. At the other end of the spectrum is the soft sell, which uses a friendlier, more subdued tone and extols the company's virtues in a subtler but equally effective way. The no-sell or informational approach simply presents facts to the audience--facts carefully selected to create a positive impression of the product or service. Talented voice professionals are equally capable of any of these styles, but it's not uncommon to find performers who specialize in one style or another.

In addition to broadcast and online media, voice talent is often used to record greetings, prompts and messages for call center phone systems. Because phone messages tend to be very short, these services are extremely affordable and well worth the investment.

Located in Southern California, ProVoiceUSA provides a full suite of affordably priced services to clients located around the world. The studio has extensive experience with all media forms and delivers the final product fast and hassle-free.