Professional Radio Voice Overs

Radio voice talent is capable of creating a range of tones and styles for commercials, depending on the needs of the client. Broadly speaking, there are four major styles that actors use to create commercial voice overs for radio broadcast. They include the hard-sell, soft-sell and medium approaches, as well as the imaging approach.

Radio Voice Talent Styles

A hard-sell approach uses a dynamic, energetic and aggressive style to capture and hold the attention of the listener over the course of the ad. Hard-sell commercials tend to end by urging the listener to take a specific action.

The soft-sell approach requires a more refined type of talent. This style is more relaxed and informational yet, when done right, is as compelling as a hard-sell ad. The call to action is much more subtle, and is designed to appeal to the listener on a more subliminal level.

When radio voice talent is directed to take a medium approach, they'll deliver narration that is more conversational than over the top, and more casual than energetic. However, it will still have a decidedly promotional feel.

Imaging refers to radio ads that attempt to create a picture in the listener's mind. Rather than extolling the virtues of a product or company, this approach seeks to create an image in the listener's head of what that product or company can do for the listener. Voice talent professionals skilled at evocative delivery styles are best suited for this type of ad.

Based in Southern California, ProVoiceUSA has exclusive access to top professionals, and can create radio commercials in any style quickly, reliably and inexpensively. The full-service studio has legions of satisfied customers and offers excellent client services.