Find The Right Voice Over Talent

Finding the right male voice talent is a matter of identifying the proper tone and style for an advertising piece, then locating an actor who has proven experience with that style. Another important consideration to make is the script itself. Not only must it match the desired tone, but it must also contain flowing, conversational writing that will be easy for the male voice talent to tackle.

Various Styles of Male Voice Talent

Clients should assess male voice talent in accordance with their own stylistic goals for the end piece. There are several general categories studios and male voice talent performers use to describe the various approaches to the tone of a piece. A corporate tone emphasizes professionalism, usually by combining an informational approach with precise or technical vocabulary aimed at the specialized audience. Many clients prefer a casual tone, which is conversational, informal and accessible to a large audience. A high-energy tone is most often applied to promotional pieces which are designed to entice the audience to take a specific action (such as "Call now!" or "Visit us today!").

Getting the script right is just as important as finding the right performer for the piece. Generally, sentences should be kept on the short side. It's not always easy for actors to deliver lengthy sentences in a smooth, flowing way. Though there are some exceptions, it's generally better to avoid excessively technical language and obscure vocabulary, unless a highly educated and specialized audience is being targeted.

ProVoiceUSA is a Southern California-based audio production studio that offers clients excellent rates on promotional narratives. In addition to radio and TV ads, the company can help create real estate walk-throughs, telephone answering recordings and online video presentations.