Find Affordable Voice Over Imaging

As an evocative approach to voice overs, radio imaging as performed by a professional enables advertisers to connect with their target audiences. The term radio imaging applies to sweepers, advertisements and promotional spots which use the particular vocal qualities of a performer to create a specific mood and tone.

Voice Overs and the Radio Imaging Approach

A good voice over directly reflects the consumer need that the product or service being promoted is intended to fill. In simple terms, a radio imaging voice over for an energy drink will sound much different than a commercial for a sleep aid. During the casting process, the agency or studio hiring the talent will work closely with the client to ensure the performer and the advertiser are on the same page. Reputable studios and commercial producers are more than happy to deliver demos of the promotional spot to the client, which clients should insist on hearing before committing the project to a particular performer or studio.

The prices of these services vary according to whether union or non-union talent is being hired to record the narration. While union talent is more expensive, costing on average twice as much as non-union, it is often worth the investment. Using union talent guarantees that the advertiser will be able to complete the casting process quickly, and that the performer has a successful track record in the industry.

ProVoiceUSA has ongoing access to top professionals, both in terms of talent and technicians, and produces professional commercials quickly and inexpensively. Contact the studio directly to discuss pricing for a particular project and to learn more about the various options available to advertisers.