Experience Radio Voice Over

Ads that take a creative approach to radio voice over and draw on professional talent to bring the script to life connect with their audiences with more immediacy and power. While the hard-sell form is well established and direct, featuring a voice over performer lauding the merits of a product or service to radio listeners with a high-energy delivery, subtler approaches are open to a world of possibilities. Advertisers can create scripted material that engages characters in dialogue, rather than simply talking at the audience, as a way to create brand recognition or spread the word about the advertiser's services.

Creative Radio Voice Overs

Commercials that use multiple characters to make creative use of the radio voice over form need to be handled properly during the production process. Performing a thorough breakdown of the commercial script before putting the radio voice over into production is key. A complete breakdown includes an analysis of the number of characters in a piece and the number of performers who will play those characters. The number of lines each character has must be tracked, and the reading style the advertiser wants each line to have should be closely considered. Doing this makes the auditioning and casting processes much easier, and enables the chosen performers to record their lines efficiently, saving the advertiser time and money on studio costs.

ProVoiceUSA is a full-service audio production studio located near Los Angeles in Southern California, and has access to the talent and facilities advertisers and businesses need to create effective broadcast communications. The studio also creates narrative audio for a full range of online promotions and informational video as well as podcasts and telephone system greetings.