Excellent On Hold Recording

On hold recordings play while customers are waiting to be served by a customer service representative or corporate official. Unlike an answering machine, which will simply take messages, an on hold recording can be looped to play numerous advertisements, product branding and even just music.

Elements of On Hold Recordings

One of the principal elements of an on hold recording is branding. In an audio context, branding typically involves the name of the company and either the company's tagline or a quick blurb about a popular product. A branding line for McDonald's, for example, would be "McDonald's: home of the Big Mac." A branding line for Intel might be "Intel: the world's leading semiconductor manufacturer." Any business should include at least one branding in its on hold recording, although several different ones is better.

Another element of on hold recordings is product placement. Such advertisements usually mention a new or upcoming product, as well as provide a brief description. For example, a business might want to say "We are proud to announce that this June will see the release of our new anti-virus software," and then provide a quick rundown of the new features the anti-virus software offers.

Visit ProVoice USA to learn more about on hold message recording. Through ProVoice USA any business can get high quality voice over recordings of branding, advertising or even just corporate information for new and returning customers.